Selling your home requires serious consideration when choosing a REALTOR to get it sold. Not all things are created equal and that is also true for REALTORS. In the Edmonton area there are nearly 3500 licensed real estate agents. No two are alike and not all provide the same service.

Knowing which one to choose may seem like a difficult choice! But it shouldn’t be, and here is why...

Selling your home consists of 3 Activities...

• Determining An Accurate Value for Your Property
• Serious Marketing of Your Home
• Constant Communication Between REALTOR and Seller

We're MARKET LEADERS in all three activities.  Let's check out each of these activities and see how we can distinguish ourselves from the pack in your search for a real estate professional.

1.  DETERMINING AN ACCURATE VALUE FOR YOUR PROPERTY

This is perhaps the most underestimated and most critical step in selling your home.  A list price under market value cheats you of money.  The other mistake is listing your house for too much.

Overpriced homes produce:

• Fewer Showings & Fewer Prospects - Buyers tend to do their homework
• Less REALTOR Participation - don't forget, REALTORS know what your property is worth 
• Negative Marketing Image - an overpriced property gets tagged as such, and showings stop
• Lower Offers or No Offers - a result of fewer showings
• More Seller Concessions & Lower Net Price to Seller - Buyers tend to negotiate harder with an overpriced property
• Wasted Time, Energy, and Money! Your holding costs are huge! Paying a mortgage, and maintaining property that you don't want to live in anymore? Ouch!

BUT BE AWARE.  Some real estate agents will offer to list your home for more than it's worth in order to convince you to give them the listing.  Shortly after getting the listing, they’ll probably approach you for a quick price reduction.  Don't fall for it!!  First of all, this system is unethical, and secondly it rarely works.  You don't want to see signs languishing in front of overpriced homes for months on end.  We take pricing very seriously. In fact, we stake our reputation on it.  And if you do consider a REALTOR that values your property higher than expected, make sure they present you with good, solid, accurate sales facts that support their appraisals.

The key to pricing a home is knowing the market and pricing your home accurately.  Your house must be listed for Fair Market Value in order for maximum gains to be realized.  Knowing if you’re in a rising or declining market is also key.   In the end you want to price your home for the most the current market can bear and still sell it quickly.

2.  SERIOUS MARKETING OF YOUR HOME

Selling your home is more than just sticking a sign out in the yard and listing it on the MLS.  A REALTOR has to bring as much attention as possible to your home to reach as many potential buyers as possible. How?

• Did you know that nearly 85% (and it’s growing daily) of home buyers start their search on the Internet? That is why we try to stay near or at the top of most major search engines. That's also why we'll promote your listing on sites like FACEBOOK, TWITTER and LINKEDIN.  That's why we'll also promote your listing on no fewer than 4 major real estate websites, including REALTOR.ca, REMAX.net, MLXChange.ab.ca and of course, EdmontonHomeConnection.com.  We'll ensure that your property is seen around the world!
• We'll promote your listing on our MLS System, with a detailed write up, which will appear on websites used by thousands of home Buyers per day.
• We not only provide you with detailed Feature Sheets and a write-up on your home, but we also provide you with CUSTOM PROPERTY BROCHURES, which are probably some of the most elaborate in the industry.  These are the very same brochures we use for our $Million Dollar Luxury Listings.
• We’ll also provide a new concept in marketing, called MINI BROCHURES. These allow you to help us market your home.  And they're unique in the Edmonton area.
• We’ll make sure your property goes on the MLS immediately with photos.  Many REALTORS won’t download the pictures when they initially download the property details, so emails that go out to all prospective buyers searching for a home just like yours, go out without pictures. And because most people purchase on emotion, no pictures usually means your property isn’t even considered.  We don’t do that.  We ensure our photos are loaded immediately.  Prospective Buyers see your house in all its shining glory immediately.
• Speaking of photos, because the bulk of home buying now starts on the Internet, it is critical that the Internet photos be properly composed, exposed and in focus. We take our photography very seriously; using an expensive photographic system we ensure your home looks as good on the Internet, as it does in real life.
• We’ll email details of your property to all the REALTORS in our brokerage.
• We’ll email details of your property to everyone in our database, including current Buyers, previous Buyers & investors.
• We’ll install the “always recognizable & respected” REMAX yard sign in your front yard.
• We’ll hold open-houses, if you wish to have them.

Nearly 85% of Buyers start their home search on the Internet.  This means that today's real estate market requires a technologically savvy REALTOR.  We have taken the old school of thought on real estate advertising to a whole new level.  Print media is expensive and has a low ROI.  Open houses are hit-or-miss.  Flyers don't get a lot of views.  A yard sign and a few balloons are OK but don't cut it.  Don't misunderstand, we haven't stopped using these methods, but they are not enough in today's market. The Internet is the 'gold standard' when it comes to marketing.

3.  CONSTANT COMMUNICATION BETWEEN REALTOR AND SELLER

So simple, and yet so often overlooked.

First of all, we stay in constant contact with you, our client, during the entire listing or buying process.  If you list with us, we’ll keep you constantly informed, by email or phone, on the showing activity on your home.

We promise to return phone calls, get paperwork done on time and present offers in a timely manner...everything you would expect from a professional REALTOR!

PLUS, I have two “internationally recognized” designations. 

	I am an Accredited Buyer’s Representative (ABR), which means I have been trained to deal with real estate Buyers.
	I am also a Certified Luxury Home Marketing Specialist (CLHMS) which means I’ve been trained to market and sell luxury homes.